OUR STORY
Hello everyone! I’m one of the co-founders of WHISPERS WAG. Today, I’d love to share the story behind our small but beautiful pet lifestyle brand.
Hi, we're WHISPERS WAG
WHISPERS WAG is a lifestyle brand that is centered around our pets and the people who care for them.
The Beginning: Seeking a Better Life for Our Beloved Dog
It all started with our love for our own dog. Frankly, the pet products on the market back then were too tacky! They were either poorly made or overly cheesy in design—totally unworthy of our furry family members’ charm. We thought: Why can’t there be pet products that are both stylish and functional?
So in 2020, we made a bold decision...
WHISPERS WAG through the years
Our Journey: From 0 to 1
2020
We invested all our savings into handmade collars and leashes. The result? We lost everything! But this taught us: passion alone isn’t enough.
2021
Pivot! We launched an online store from our 800 sq ft NYC apartment. Another failure! But we learned: entrepreneurship means embracing trial and error.
2022
The turning point! Leveraging Jisu and Lys’s art backgrounds, we shifted to pet apparel design. After launching our FW2020 collection, magic happened—products flew off the shelves! Proving: persistence pays off.
2023 to Today
Now all three of us work full-time for WHISPERS WAG. Though small, our dreams are big! We focus on creating products that spark joy in every user.
Our Philosophy: Love & Quality Above All
At WHISPERS WAG, you won’t find cold tech specs—only tangible love and quality. Because whether in a NYC apartment or a Texas ranch, we know that warm companionship is the truest luxury!
We stand by:
Partnering exclusively with family-owned workshops
Committing to small-batch, handcrafted production
Continuously exploring eco-friendly solutions
Mission: Create a Kinder World
WHISPERS WAG exists to spread positive energy! We believe:
Every product should make a meaningful impact
Kindness is free—yet it can change the world
Business thrives on authenticity and empathy
Finally, heartfelt thanks to everyone who supports us! Your trust fuels our journey. We promise: to stay true to our roots and keep creating products you—and your pup—can be proud of.